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1. #ITUNES WINDOWS LOOK LIKE MAC FOR MAC#
2. #ITUNES WINDOWS LOOK LIKE MAC SOFTWARE#
3. #ITUNES WINDOWS LOOK LIKE MAC TV#

Last year, streaming represented 75% of all music industry sales, according to the Recording Industry Assn. Meanwhile, digital music purchases continue to decline. “If it’s just like my phone, then I’ll totally be comfortable with it.” “If it’s complicated, it’ll be a problem,” said Tudor, 64. He says getting used to the Music app instead of iTunes on the new Mac operating system will depend on the interface. But he has used iTunes on his Mac to access his many terabytes of music.

Marty Tudor, chief executive of Base Hologram Productions, said he’s a Spotify subscriber because he thinks it’s easier to discover music on its platform. Today, Apple Music has grown to more than 50 million paid subscribers, but it’s still just half the amount of Spotify’s global paid subscribers. “The department store approach is not working in today’s streaming environment, where Apple is not the only game in town.”Īlthough Apple dominated the space for digital music purchases in its heyday, streaming music companies have hurt iTunes’ business, pushing Apple to launch a subscription music service of its own, Apple Music, in 2015. “It’s streaming competitors that have jolted the model,” said Daniel Ives, managing director of equity research at Wedbush Securities. The change might also allow Apple to focus on more customized features for each of its apps so they can better compete against their more specialized rivals. IPhone users will still be able to access the iTunes Store app on their devices.Īpple might use the shift to expand subscription businesses in each app. Downloaded audio stories will be found in the Podcasts app.

#ITUNES WINDOWS LOOK LIKE MAC TV#

Instead, users will go to the Music app to find their library of iTunes songs and the TV app to find their iTunes shows and movies.

When Mac users download the new operating system Catalina later this year, iTunes will no longer be on their desktop. RELATED - The end of the iTunes era: The life and death of Apple’s curator-in-chief »

#ITUNES WINDOWS LOOK LIKE MAC FOR MAC#

He showed what iTunes would look like if it integrated features like a calendar or email, but ultimately his team had a “better idea” - spread the features across three apps for Mac users.

#ITUNES WINDOWS LOOK LIKE MAC SOFTWARE#

“Customers love iTunes and everything it can do, but if there is one thing we hear over and over it’s ‘Can iTunes do even more?’” said Craig Federighi, senior vice president of software engineering, at the keynote speech kicking off Apple’s annual Worldwide Developers Conference in San Jose on Monday. Industry insiders have long predicted the iTunes Store’s eventual demise as streaming media came to prominence and consumer tastes shifted.